Yesterday, we spent the evening at SM New Tech’s Pay it Forward event, hosted by coworking space Satellite Santa Monica. Pay it Forward provided small businesses with an opportunity to offer free samples and trials to attendees, in order to connect with potential customers and hopefully win business down the line.
Santa Monica is home to Silicon Beach, Los Angeles’ burgeoning tech start-up cluster. So Pay it Forward also offered a great chance to connect with the LA tech scene. There were some interesting companies in attendance, including Realty Mogul a site that aims to enable individuals to make small investments in large real estate deals, and Lyft, a taxi-esque “crowd-sourced ridesharing” program.
The most interesting part of the evening, however, was how the event used Twitter. You had to tweet to claim many of the offers – a pretty simple strategy for generating followers and trendiness. But you could also use Twitter to submit your own offers and vote on the best offers of the night. We offered a complimentary 2-hour strategy consult or brainstorm. Our offer has already paid off! Whether or not it will lead to any business remains to be seen, but our offer was popular enough to win us a free weekend rental of a Mustang Convertible, compliments of Galpin Motors!